Bleach Project: Ashes To Ashes
The brand Bleach Project created in the mid of 2013 as an idea to provide a comfortable men's wear with a certain edge, fun, and sporty. But for their Fall/Winter 2016-17 collection titled "Ashes to Ashes", Bleach Project stripped the high-spirited and sporty appearance that has been the brand's trademark for the past 5 seasons. Bleach Project has grown into more sophisticated brand with an edge in order to appeal into a broader and more mature demographic. The collection itself is essentially minimalistic in shapes and colours with the details acted as the focal point. Yasir Bawazier, the creative director stated, "It is the wardrobe of modern day Louis the XVI brooding in his downtown L.A. Chateau."