Inspired by the synecdoche ‘pars pro toto’, latin for ‘a part (taken) for the whole’, “TOTEMS” is a fashion film created for Runway Hits of Senayan City Fashion Nation 10th Edition featuring 5 young visionary designers and brands from South East Asia, which are Danjyo-Hiyoji and Rinda Salmun from Indonesia, Max Tan from Singapore, Wong by Jimmy Wong from Malaysia, and Wonder Anatomie from Thailand.
An imaginary story of a girl trapped in a white room trying to rediscover the colors of life. As she walks, she finds five different totems in the corner of the room - where each of the totems represents the characteristics and DNA of the 5 designers. The red wine, the sticks and string loom, the dripping mirror, the candle, as well as the kokedama, are ‘pars pro toto’ - and every time she touches it, she soars into the world of fantasy and peculiar moments that illustrate the designers ideas and concept for their collection.
Partnering up with ZALORA and Magnum, we present you a dynamic fashion film by Dani Huda featuring special collections from Ikat and Barli Asmara, exclusively for ZALORA Indonesia.
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